1. The "only
advantage" |
- Purchaser’s greatest advantage in buying from you is
to save the commission.
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- Purchasers expect to pay Fair Market price (MLS suggested
asking price)
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2. Pricing |
- FSBO price is a “guesstimate.”
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- Our suggested price is based on accurate current market conditions.
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3. Exposure |
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- Approximately 350 Realtors.
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- Multiple Listing Service.
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4. Qualifying |
- People will not tell a stranger (the owner) what they make
or with their purchasers how much money they have for a down
payment.
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- Realtor works closely with the buyer to qualify them, review
down payment situation, income, amount of down and amount of
mortgage.
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- Most FSBO buyers are unqualified to purchase your home.
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- WE professionally pre-qualify all our buyers in advance.
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- FSBO buyers “often” pre-qualify themselves at
a lending institution, bank, or trust company. If they qualify
for a $300,000 house, they shop for $400,000 houses to buy for
$300,000.
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- MLS buyers (90% of all buyers) are 100% pre-qualified. If
they are qualified for a $300,000 house, they are shown houses
in the $275,000 to $325,000 range.
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5. Accessibility |
- No one home, kids answer, one spouse says that the other one
knows the details, attitude wrong, language barrier, try to sell
house on the phone, etc.
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- Keys and Realtors available 24 hours a day.
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6. Do you
know the risks? |
- FSBO sellers run the risk of crime, assault, robbery, etc.
because you do not really know who may be walking through your
house.
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- MLS sellers are confident that a licensed Realtor accompanies
pre-qualified customers who are truly in the market.
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- Who shows the home alone more often: you or your spouse?
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- A Realtor attends showings and will either hare his/her picture
on business cards or ID cards from the (City) Real Estate Board
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7. Conflict |
- Conflict and personal emotion in negotiating a sale on your
own property.
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- We act as a 3 rd party and negotiate for the seller and
buyer.
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8. Costs |
- Do you know how much all this costs (i.e. tax adjustments,
land survey certificate, lawyer costs to work or review offer,
disbursement, mortgage prep., insurer fees)?
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- We are constantly involved in the transaction and thus are
familiar with all costs.
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9. "First
Time" Home Buyers |
- Most need complete guidance throughout the sale (i.e. how
much to offer, how, where, when, why, lawyers, mortgaging, etc).
Some would literally be scared to death to make an offer on their
own and don’t have a clue as to how to go about making
an offer.
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- Complete and full guidance is provided to “first time” buyers,
saving the seller lots of time and frustration.
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10. Deposit
Checks |
- Usually end up at the purchaser’s lawyer where you have
NO control.
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- Must be in a Trust Account. Department of Real Estate checks
up on this to ensure that all deposits are in trust.
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11. Transferees
and why they use Realtors |
- FSBO hardly ever have a chance to reach this market.
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- Realtors work with transfers from other cities all the time
(a large portion of the real estate business). Referral networks
are strongest among most top real estate companies.
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- They do not know the city, prices, districts, location of
schools and churches, etc.
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- They have been referred to and have confidence in the Realtor.
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- They do not have time to research and forward FSBO.
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- They know the majority of MLS listings are really for sale.
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- Most FSBO buyers are financially unqualified to purchase your
home.
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- The complete transaction will be handled competently, and
they do not have to stay in town to see it through.
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12 . Mortgages |
- Sellers do not have control of sale and are likely forced
to send the purchaser “out in the woods” shopping
for a mortgage, unwittingly tying up the property for a month
while waiting for mortgage approval.
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- We maintain control of the sale staying in close contact with
the mortgage companies. We ensure the deal doesn’t fall
apart where possible. Mortgage assistance and pre-approval as
required.
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13. Escrow |
- Often both parties are not aware of which are the correct
escrows to use for the sale.
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- We have built up excellent escrow contacts for prompt service,
economical service, and efficient transaction service.
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14. Appraisers |
- Parties are usually not familiar with appraisal practices
and appraisers (i.e. different appraisals for mortgage purposes
and sale purposes).
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- Appraisals are required for mortgaging. Appraisal value is
relevant to sale price for mortgage approval. Realtors know “WHAT’S
HAPPENING” and can assist in substantiating sale price
when required - believe us, it’s often required.
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15. Ads,
Signs, Telemarketing and Direct Mail |
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- Even though it is generally known that the actual house rarely
sells from an ad or sign, OUR EXPERTISE in handling prospective
purchasers from these sources is a direct result of our years
of professional experience in the real estate industry. Every
day we actually reach for buyers. We made 150 calls to your neighborhood.
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16 . Offer |
- You as an owner will more than likely get one offer at a time.
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- It is not uncommon to get more than one offer, which will
probably get you a better price.
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17. Possession |
- Usually no proper preparation for the possession, which sometimes
results in slow release of funds.
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- Smooth transition of title and keys. Walk-thru with clients
to ensure a smooth close.
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18. More
$$$$$ through MLS |
- Statistically, FSBO sellers net 3 – 9 ½ percent
less.
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- We net you more, which statistically means more in your pocket
even after paying commission.
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